Learn about roccamore’s ambitions, learnings, and good pieces of advice when working with Nordic traceable leather. The collab with roccamore started in 2020 with the first launch of its traceable, handmade shoes, and ever since the traceable collection has grown within the complete range of women’s shoes.
30% of your roccamore shoes collection will be with SPOOR leather in 2024. Why and what drives this ambition?
Our ambition is transparency and traceability, that we want to provide to our customers. We can prove with the data set that SPOOR provides us, that the hides are a by-product of the dairy and meat industry, and that the cows were Danish. We can link the certificates of the tannery to the product page and provide that transparency per product and open up our supply chain by working with SPOOR. We believe that traceability is key to accountability.
What are your learnings so far with the SPOOR collection compared with non-traceable leather?
With the SPOOR hides we can track their journey from the beginning, when the calf or cow was born, when and where it was slaughtered, and in the end the tanning phase and how many pairs of shoes, we were able to make. This gives us a unique insight into a data set and the journey, that gives traceability all through the value chain. This is important if we want to evaluate our impact and what areas we can work with to do even better for the present and future. Compared to leather that is only traceable to the abattoir and does not have a data set before, we will know the country of origin but we will not have the rest of the data that is so important for the traceability and accountability.
How would you describe the SPOOR co-creation mindset and approach?
SPOOR works with a mindset of support, both in scoping the traceability but also supporting the brand to understand the difference between not traceable hides to the traceable hides. They give support in how to tell the story and give the traceability value. Finally, they provide a real partnership in how to set up the production and how to set up relations around the traceability and transparency agenda.
Which benefits does roccamore gain from using SPOOR leather?
We have a partner who is dedicated to the ambition of traceability and transparency and can lift the story together with us. At the same time, the data and insight they provide is very valuable.
A good piece of advice to other conscious brands who consider working with traceability?
Turn the way you do things around. Start with the raw material and what you want to do with it. And finally - what is your ambition and what is important to your brand?