Roccamore purely works with premium leather qualities but so far the brand has not known where the leather came from. The quality was guaranteed but its origin and how the animal had been raised, the supplier could not stand up for. That has changed with the partnership with SPOOR.
- When SPOOR contacted me and presented the technology which guarantees the traceability of my raw material – directly to the Danish cow or calf – I was blown. As the first brand, we have 100% documentation of our raw materials. Where was the cow born? Where did it grow up? Who took care of it, and what was the animal welfare like? That knowledge makes it possible for us to take an even greater responsibility, says roccamore’s founder Frederikke Antonie Schmidt. Roccamore was founded in 2014 by Frederikke Antonie Schmidt who wanted to disrupt the traditional shoe business and create a transparent sustainable business model.
- Sustainability and circular economy mean everything to us, and the whole mindset for how I want to do business is sustainably carried out as opposed to how the norm was previously in the business. The leather is a by-product from the food industry, but the animal has lived a life before the hide became a beautiful piece of leather. And this is an aspect our business has not engaged in previously, says Frederikke Antonie Schmidt.